The Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
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In this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
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Strum Platform empowers financial leaders with advanced cloud-based customer segmentation insights, visualized PowerBI™ dashboards and relationship building capabilities that automate and improve customer journeys to jump start needed sales and growth results.
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3 steps to boosting performance, supercharging your culture, and investing in what consumers crave.
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Download the Free white paper to learn more about relationship profitability insights.
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Download the Free white paper to learn more about how financial institutions are tackling this critical analytics priority, and what are the keys to success.
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Digital transformation initiatives promised massive advances through data analytics, but have proved a failure for over half of all financial institutions that embarked on this journey. What’s going wrong and how do you fix it?
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How well-prepared is your brand for today’s shifting world? Your brand actions today will determine if your brand leads or falls into irrelevancy ahead.
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How to leverage intelligent market, financial and customer data analytics to drive smarter branch decision making.
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Most financial institutions have a set of core values documented somewhere in their organizational archives. But how do we make these a truly vital and integrated part of our brand? And, how should they influence the way we interact with our members and our communities?
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Social Media Influencers are currently on the rise and can be an influential tool to reach your Financial Institutions target audiences.
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A bold expression of gratitude for essential workers with one collective voice. Free campaign files inside.
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Experience some vacation vibes in every meeting with these Zoom backgrounds illustrated by Strum designer, Willy Eddy.
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This post is decidedly NOT about the pandemic. Nor is it about design. Nor is it about branding or marketing. It’s a stream of consciousness rant about one of my greatest loves. And 8 life lessons that will make us all better humans.
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How smart brands are shifting their advertising and finding a new balance of brand voice and personality.
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In the midst of this new reality of working remotely, there is great potential to build and enhance workplace culture and connectivity.
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Financial leaders are in triage mode . Operational decisions need to be made to react to constantly changing conditions. Consumers are hungry for clear answers and help.
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Strum and Addition Financial were recently recognized with the Best of Film, Video & Sound for the “Count us In” campaign work at the American Advertising Federation (AAF) Orlando ADDY Awards.
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How can a refreshed brand turn around performance for your credit union?
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An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.
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