Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
Read MoreIn this half hour podcast episode, Ben and Lauren discuss the strategic importance for credit unions of understanding target audiences for growth, the positive impact of renaming and rebranding, and the importance of sharing data within the organization rather than keeping it siloed.
Read MoreDownload the free case study to learn how one credit union went from negative growth to 200% new member growth in 2 years by creating a brand of purpose and appeal.
Read MoreOne of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
Read MoreThe journey to a premium financial brand delivering world-class financial wellness and category-leading experiences is far from simple. It’s a story marked by courage, continuous innovation, and risk-taking to transform an organization, its culture, and market reputation - that’s worth learning from.
Read MoreAn effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.
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