Key trends and critical insights from Jeffry Pilcher

Advice, perspective and knowledge on a wide range of issues reshaping banking today.

NewsGuest SpeakerOctober 24, 2024the financial brand, john mathes, credit union marketing, credit union branding, executive innovation summit

What’s in a Credit Union name?

An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.

Brand, NamingRandy SchultzOctober 30, 2019credit union branding, financial services branding, credit union naming, credit union name development, credit union marketing, bank branding, bank marketing, Naming, Name Development, strategy, strum, Top

Executive Innovation Summit in Seattle

Executives from some of the US and Canada’s leading credit unions gathered in Seattle for an exclusive Innovation Summit.

NewsStrumSeptember 25, 2019credit union marketing, credit union branding, executive innovation summit, strum summit, mark weber

The Challenge of Innovation and Building Brand and Market Leadership

Mark Weber kicked off Strum’s Executive Innovation Summit, sharing four keys to unlocking and juicing brand performance.

NewsMark WeberSeptember 23, 2019mark weber, john mathes, executive innovation summit, credit union marketing, credit union branding

Brand Repositioning to Inspire and Refocus your Culture

Valuable advice from Dawn Hagen, Senior Leader at Microsoft for Innovation, Culture and Stories, and Corporate Communications.

NewsGuest SpeakerSeptember 22, 2019credit union marketing, credit union branding, dawn hagen

Building an Innovation Culture

To what degree is your credit union culture aligned to your organization’s aspirations?

NewsGuest SpeakerSeptember 22, 2019credit union marketing, credit union branding, john mathes, garrick throckmorton

Learning what's next in the transformation of financial services

Hear from Neff Hudson, VP Corporate Development at USAA.

NewsGuest SpeakerSeptember 21, 2019credit union data analytics, credit union marketing, neff hudson, john mathes

Building an Inclusive Financial System at Speed and Scale

Wrapping up Day 1 of the Summit with Rodger Voorhies, President, Global Growth & Opportunity Division at the Bill & Melinda Gates Foundation.

NewsGuest SpeakerSeptember 20, 2019credit union marketing, rodger voorhies, john mathes

Form Vs. Function? Both!

Better creative, by design.

Strategy, BrandKory DavidsonAugust 19, 2019credit union marketing, bank marketing, brand strategy, kory davidson

Lifestyle Segmentation & Personas

The missing key to successful digital transformation: the last mile, one-to-one user personalization.

Data Analytics, Business IntelligenceMark WeberAugust 6, 2019data analytics, lifestyle segmentation, credit union marketing, bank marketing, customer profitability, customer intelligence, marketing analytics, Intelligence

What Financial Institutions Can Learn from Fast Food Chains about Social Media

When it comes to social media, out-of-the-box thinking is a must.

BrandJulie GrimmJuly 12, 2019credit union social media, credit union branding, credit union marketing, bank branding, bank marketing, bank social media

Strum Clients win 20 MAC Awards

MAC Awards recognize outstanding marketing, branding and business development achievements in the credit union industry.

NewsStrumJune 7, 2019credit union marketing, credit union branding, credit union branch design, credit union naming, marketing association of credit unions

Strum's Charlotte Boutz-Connell to Speak at Social Media Conference for Credit Unions

CU Conferences’ annual Social Media Conference is June 20th-23rd in Charleston, South Carolina.

BrandStrumJune 3, 2019credit union marketing, credit union social media, financial services marketing, credit union branding, financial services branding

Strum Clients win 18 CUNA Diamond Awards

The CUNA Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.

NewsStrumApril 2, 2019credit union marketing, credit union branding, credit union naming

Identity Crisis

Is your credit union’s name helping or hurting your future growth and success?

BrandMark WeberFebruary 18, 2019credit union naming, financial services branding, credit union marketing, credit union branding, bank branding, bank marketing

Weber Marketing Group is now Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.

NewsStrumFebruary 17, 2019strum, strum agency, credit union marketing, credit union branding, financial services marketing, financial services branding, bank branding, bank marketing, bank branch design, credit union branch design, credit union naming, credit union name development, digital marketing, business intelligence, mark weber

The Art and Science of Brand Balance

Data-driven marketing should be balanced by impactful branded creative, made possible by including qualitative insights whenever possible.

BrandGuest UserJanuary 28, 2019bank branding, financial services marketing, credit union branding, credit union marketing, financial services branding, bank marketing, brand strategy, John Mathes

A 200-year-old brand attempts to break through its iconic male image.

Passion and purpose inspired Johnnie Walker, a scotch whiskey maker, to introduce “Jane Walker” to its product line—a symbol of its commitment to progress and gender equality. They further backed this talk with a promise to donate $1 to gender equality focused organizations.

BrandKaren McGaugheyJanuary 10, 2019financial services branding, financial services marketing, credit union marketing, credit union branding, bank branding, bank marketing, Karen McGaughey

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