An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.

Brand, NamingRandy SchultzOctober 30, 2019credit union branding, financial services branding, credit union naming, credit union name development, credit union marketing, bank branding, bank marketing, Naming, Name Development, strategy, strum, Top

Strum Announces Launch of Strum Platform™

New Business Intelligence Data Analytics Software Strum Platform™ is the Next Generation of User Personalization, Targeting & ROI Performance.

Data Analytics, Business IntelligenceStrumApril 12, 2019strum, strum agency, strum plarform, business intelligence, data analytics, Intelligence

Mark Weber Shares Story Behind Strum Brand

Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.

News, BrandStrumApril 3, 2019financial services branding, financial services marketing, strum, mark weber, strum agency, cubroadcast, Top

Weber Marketing Group is now Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.

NewsStrumFebruary 17, 2019strum, strum agency, credit union marketing, credit union branding, financial services marketing, financial services branding, bank branding, bank marketing, bank branch design, credit union branch design, credit union naming, credit union name development, digital marketing, business intelligence, mark weber

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