Before you hit the "unsubscribe" button on email marketing, let’s take a closer look at why this classic tool is still a powerhouse.
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Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
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One thing all high functioning brands have in common regardless of industry or audience, is that their brand is NOT based on a set of design rules…
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At the 2022 Financial Brand Forum, get a front row seat into the brand transformation journey of Premier America, a $3.5+ billion credit union.
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Strum’s own Karen McGaughey, Principal/VP Client Services, and Josh Streufert, Principal/Creative Director, along with Marci Francisco, CXO at Premier America CU, will be leading a How-To Strategy Session at the Financial Brand Forum in Las Vegas this November titled “Financial Brand Makeover: Keys to Strategic Brand Differentiation & Awareness.”
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Jennifer D’Amico, the VP of Marketing at Commonwealth Central Credit Union and our own VP of Marketing, Randy Schultz, sat down with The CUInsight Experience Podcast host Randy Smith to talk about community and culture. This episode was recorded in front of a live audience at the 2022 MAC Conference in Chicago.
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40% of CMO’s may change agency partners in 2021. Here are 5 reasons why Financial Institutions should consider an agency evaluation today.
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Corporate brands can draw lessons from what works for politicians on the campaign trail - presenting an authentic and cohesive point of view that both stands out and appeals broadly enough to succeed.
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As big brands made bold statements against Russia's invasion of Ukraine through hard hitting withdrawals and bans, the expectation that organizations will act on their values - even when it's expensive and inconvenient - is only becoming further cemented for consumers.
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Download the free case study to learn how one credit union went from negative growth to 200% new member growth in 2 years by creating a brand of purpose and appeal.
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One of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
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I’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the last two months is that this year is profoundly different for planning. People need to be ready to adapt on so many levels.
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Strategic rebranding can drive big results across the board for financial institutions, with performance increases in acquisition and market share, with deepening relationships and service adoption, and with increased employee engagement. Download a free PDF package of three insights-packed case studies to learn how FIs have rebranded for growth.
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The Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
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In this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
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3 steps to boosting performance, supercharging your culture, and investing in what consumers crave.
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Experience some vacation vibes in every meeting with these Zoom backgrounds illustrated by Strum designer, Willy Eddy.
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In the midst of this new reality of working remotely, there is great potential to build and enhance workplace culture and connectivity.
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