Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
Read MoreIn this half hour podcast episode, Ben and Lauren discuss the strategic importance for credit unions of understanding target audiences for growth, the positive impact of renaming and rebranding, and the importance of sharing data within the organization rather than keeping it siloed.
Read MoreWhen measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens. While these are important metrics to track and optimize, they don't tell the whole story - at the risk of missing more significant opportunities to drive organizational performance.
Read More40% of CMO’s may change agency partners in 2021. Here are 5 reasons why Financial Institutions should consider an agency evaluation today.
Read MoreStrum Agency announces it has signed two new clients as Agency of Record for digital and traditional media buying, advertising and creative campaign design: Tennessee’s $1.3 billion Y-12 Federal Credit Union and California-based $1.1 billion SESLOC Credit Union switched their agency service relationships to improve their competitive brand positioning, market reputation and overall growth.
Read MoreCredit unions have fallen behind banks for three straight years in the American Customer Satisfaction Index (ACSI) study. And neobanks are changing the landscape underfoot. The credit union of the future should be laser-focused on the individual, using data and technology to personalize the experience for every member.
Read MoreMany financial institutions struggle with digital transformations - these five factors are essential for a success.
Read MoreStrum Platform empowers financial leaders with advanced cloud-based customer segmentation insights, visualized PowerBI™ dashboards and relationship building capabilities that automate and improve customer journeys to jump start needed sales and growth results.
Read MoreDigital transformation initiatives promised massive advances through data analytics, but have proved a failure for over half of all financial institutions that embarked on this journey. What’s going wrong and how do you fix it?
Read MoreThe missing key to successful digital transformation: the last mile, one-to-one user personalization.
Read MoreNew Business Intelligence Data Analytics Software Strum Platform™ is the Next Generation of User Personalization, Targeting & ROI Performance.
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