Let’s be curious. Let’s be brave. Let’s push our industry to new places. Let’s ask good questions and search for answers. Let’s shake things up. Let’s not settle. We’re Strum. Let’s go.
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analytics
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marketing // branding // naming // analytics // campaigns // video // strategy // media //
When faced with endless choices, people don’t decide based on features alone; they choose what feels right. In crowded markets, that comes down to one thing: empathy.
A high-performing brand is more than a logo or campaign; it’s the culture behind it. When brand and culture fall out of sync, it impacts both employee engagement and how members perceive the organization. But when they align, they create a powerful driver of growth.
Marketing leaders at credit unions are operating in intensifying pressure. Success depends on focus: understanding what truly drives results, aligning efforts to business priorities, and using data to guide smarter decisions at every level.
Climb Credit Union earned top honors at the 2025 MAC Awards, including being named as one of four finalists for the MACQUEE Award. See the work.
We are partnering with America’s Credit Unions to deliver a 4-session eSchool on Empowering Your Credit Union with Data Driven Marketing. We’ll explore advanced marketing strategies like AI-driven automation and predictive triggers that focus your resources where they’ll make the biggest impact.
Many credit unions treat marketing as a cost center instead of a growth driver. It’s time for a smarter approach to drive stronger results.
2026 is not going to be a cake walk. The path to growth and resilience includes these five strategic priorities.
Take your skills to the next level with Mastery Courses presented by CUInsight. This is a structured, four-week learning experience designed for credit union professionals.
With strategic planning season underway, here are 5 focus areas for your 2026 Marketing Plan.
In this quick and insightful video, Strum’s CXO and Principal Karen McGaughey and CUInsight’s President and CEO Greg Michleg discuss how credit unions can optimize their marketing budgets.
Onboarding emails are powerful relationship-building tools, proven to increase loyalty, and the most-read emails you'll ever send. Follow these 4 best practices to maximize yours.
These five mid-year shifts can fuel performance in 2025 without blowing up your budget or burning out your team.
Stories activate our motor cortex - the part of the brain responsible for planning, controlling, and voluntary movements. How can financial brands tap into this science?
When Security Plus Federal Credit Union refreshed their brand identity, their vision was to modernize their member experience, including how they welcome new members. The 90 day results are in for their onboarding program - check it out!
People see up to 10,000 pieces of data, advertising and information digitally each day. Make human connection part of your competitive distinction.
We helped 7 clients take home 15 MAC awards, with more winning work throughout the show, powered by Strum-developed brands. Congratulations to all the winners!