Gen Z is expected to comprise 40% of all consumers by 2030 and holds an annual spending power of over $450 billion in the U.S. alone. Engaging them is critical for the future success of credit unions.

A successful deposit strategy requires an understanding of consumer behavior and macroeconomic trends. Here are 3 factors to consider and 3 steps to take.

Come say hi to your Strum and Strum Platform friends in Booth 13.

Watch this free webinar about leveraging data insights and audience segmentation into a Data-Driven Deposit Strategy and Personalized Journey program to boost growth.

Millennials are currently more likely than any other generation to open new financial products across the board. How can credit unions reach and attract more Millennials to grow membership and, in particular, to bring in new core deposits? Here are 6 steps.

"Inspiring Buy-In: Transforming Member Experience Through Data" is a webinar for organizations striving to marry tradition with innovation through actionable data insights.

Strum is thrilled to celebrate with all the 2024 Diamond Award winners, and especially our 8 clients who won a combined 12 awards - including Category Best! 💎💎💎

We hope to see you March 17-20th at Caesars Palace in Las Vegas for the America’s Credit Unions Marketing & Business Development Council’s Conference. Look for the bright Strum sign and come say hi to the Strum Agency and Strum Platform team!

As their 70th anniversary inched closer, Frontwave knew it required something bold, fun, and fresh to connect with new members and revitalize their brand.

Highlighting the best of themselves and embracing the gritty, blue-collar work ethic of their membership proved to be the right move. Download this free case study to see how they did it.

We hope to see you at America's Credit Union GAC Conference, March 3-7. The Strum Agency and Strum Platform teams will be posted up in booth #143 - come say hi to Mark, Bee, Randy, and Laurie!

Headquartered in Southeast Idaho, ISU Credit Union was quickly outgrowing its moniker. Download the case study to learn how the Lookout Credit Union name and brand is already driving growth results.

Join Mark Weber, CEO of Strum and Strum Platform, and Laurie Flanders, VP of Client Solutions for Strum Platform, in a robust discussion of how credit unions are reaching a new level of data-driven marketing success. They will share success stories of credit unions who have undergone the transitions necessary, focusing on growth and increased marketing performance.

With a front row seat to watching Millennials struggle with student debt and stagnant wages, Gen Z is now reevaluating their relationship to money, and redefining what financial success and wellness will mean to them.

Is your credit union’s brand in great shape and driving growth? Or are you feeling growing pains and cultural disconnection? If it’s time for an honest assessment of your credit union’s brand health, let’s talk.

The Marketing Association of Credit Unions is headed to Nashville for the MAC Conference this year, and we can’t wait to see you there May 22-25. The Strum and Strum Platform teams will be posted up in booth #4. Come say hi!

Organizations that strategically invest in growth through challenging times, rather than pulling back and hunkering down, tend to emerge on the other side in a winning position. With half of 2023 remaining, now is the time to ensure that all your systems are in high performance mode – from your brand system to your reporting system, and every piece of MarTech and internal process in between.

The Strum and Strum Platform teams will be posted up in booth #614 - come say hi!

The Strum and Strum Platform teams will be posted up in booth #245 - come say hi to Mark, Bee, Randy, and Lee!

Video is a high value and underutilized tactic in financial services. Videos show – not just tell – your brand proposition. And 86% of consumers would like to see more video from brands. Here’s how FIs can do it well.