The Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
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In this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
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Strum Platform empowers financial leaders with advanced cloud-based customer segmentation insights, visualized PowerBI™ dashboards and relationship building capabilities that automate and improve customer journeys to jump start needed sales and growth results.
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Transforming your data analytics into powerful brand and marketing strategies.
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New Business Intelligence Data Analytics Software Strum Platform™ is the Next Generation of User Personalization, Targeting & ROI Performance.
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Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.
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In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.
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Last fall, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.
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They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.
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First impressions are important. From a first date, to trying a new restaurant, one lousy encounter can be the deal breaker for a second chance. This same logic goes for a company’s online experience—a bad user experience, especially on the first engagement, can negatively impact the company’s retention rate.
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