An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.

Brand, NamingRandy SchultzOctober 30, 2019credit union branding, financial services branding, credit union naming, credit union name development, credit union marketing, bank branding, bank marketing, Naming, Name Development, strategy, strum, Top

Strum Clients win 20 MAC Awards

MAC Awards recognize outstanding marketing, branding and business development achievements in the credit union industry.

NewsStrumJune 7, 2019credit union marketing, credit union branding, credit union branch design, credit union naming, marketing association of credit unions

Strum Clients win 18 CUNA Diamond Awards

The CUNA Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.

NewsStrumApril 2, 2019credit union marketing, credit union branding, credit union naming

Identity Crisis

Is your credit union’s name helping or hurting your future growth and success?

BrandMark WeberFebruary 18, 2019credit union naming, financial services branding, credit union marketing, credit union branding, bank branding, bank marketing

Weber Marketing Group is now Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.

NewsStrumFebruary 17, 2019strum, strum agency, credit union marketing, credit union branding, financial services marketing, financial services branding, bank branding, bank marketing, bank branch design, credit union branch design, credit union naming, credit union name development, digital marketing, business intelligence, mark weber

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