Download Strum's Newest Position Paper
The Battle for Brand Leadership
Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance in 2021
By Mark Weber - CEO, Principal
The digital transformation of financial services is in full swing, accelerated by Covid-19 fears, fast moving digital competitors, and rapid changes in consumer banking behaviors. The fight for regaining leadership and competitive distinction is on for every financial brand.
Amidst the uncertainty of 2021, countless people are starved for financial guidance, simple solutions and advice from brands they trust. Yet traditional credit unions and community banks are falling behind in satisfaction ratings nationwide. Why?
In this 9-page report, you’ll gain rich brand insights from market-leading financial brands fighting for brand leadership including Redwood Credit Union, Canada’s BlueShore Financial, Logix, and Trailhead as they share their insights and learnings of increasing performance results and growth with their brand programs.
Three keys emerge in this insightful financial industry Position Paper on Fighting for Brand Leadership:
Leverage vital analytics
Know your key member segments, relationship profitability, and prospect psychographics better than anyone else. Use that knowledge to built more effective journeys, digital onboarding and relationship engagement.
Invest in focus
Ensure you have a catalyst of focus and alignment in your brand to link your teams and culture. It adds up to a more relevant member experience and higher NPS scores.
Carve out a “niche”
Armed with targeted growth and segmentation strategies, you’ll improve member experiences set yourself apart.
