Strum's Session on Data-fueled Brands at the NEFMA Fall Conference

Transforming your data analytics into powerful brand and marketing strategies.

News, StrategyStrumOctober 1, 2019john mathes, lee allen, data analytics, credit union data analytics, digital marketing, digital strategy, business intelligence, lifestyle segmentation, Intelligence

Lifestyle Segmentation & Personas

The missing key to successful digital transformation: the last mile, one-to-one user personalization.

Data Analytics, Business IntelligenceMark WeberAugust 6, 2019data analytics, lifestyle segmentation, credit union marketing, bank marketing, customer profitability, customer intelligence, marketing analytics, Intelligence

In Search of Member Value

In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.

Data Analytics, StrategyBill HasapidisJanuary 24, 2019Intelligence, business intelligence, data analytics, customer journey map, BI, lifestyle segmentation, member profitability, customer profitability, data warehouse, MCIF, bill hasapidis, Top

How to Create a Growth Map to Build Branch Expansion

Last fall, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.

Branches, StrategyMark WeberJanuary 10, 2019Intelligence, business intelligence, growth map, lifestyle segmentation, business model design, brand experience design, mark weber

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