40% of CMO’s may change agency partners in 2021. Here are 5 reasons why Financial Institutions should consider an agency evaluation today.
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Strum Agency announces it has signed two new clients as Agency of Record for digital and traditional media buying, advertising and creative campaign design: Tennessee’s $1.3 billion Y-12 Federal Credit Union and California-based $1.1 billion SESLOC Credit Union switched their agency service relationships to improve their competitive brand positioning, market reputation and overall growth.
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We hope to see you in Chicago May 23-26 for the 2022 MAC Conference! The Strum team will be running live demos of Strum Platform, as well as sharing stories of recent naming, branding, marketing and advertising successes from credit union partners all across the country.
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As we begin prepping 2023 plans and strategies, here are five strategic marketing shifts we see emerging or rising as priorities. These may be key to future growth, innovation, competitive brand distinction and enhanced performance.
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Corporate brands can draw lessons from what works for politicians on the campaign trail - presenting an authentic and cohesive point of view that both stands out and appeals broadly enough to succeed.
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As big brands made bold statements against Russia's invasion of Ukraine through hard hitting withdrawals and bans, the expectation that organizations will act on their values - even when it's expensive and inconvenient - is only becoming further cemented for consumers.
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Strum is thrilled to celebrate with all the winners, and especially our 9 clients who won a combined 20 awards - including 5 as Category Best!
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Credit unions have fallen behind banks for three straight years in the American Customer Satisfaction Index (ACSI) study. And neobanks are changing the landscape underfoot. The credit union of the future should be laser-focused on the individual, using data and technology to personalize the experience for every member.
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Download the free case study to learn how one credit union went from negative growth to 200% new member growth in 2 years by creating a brand of purpose and appeal.
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In this webinar, Randy and Lee discuss member and consumer expectations in 2022, and how perceptions of brand aligns with target growth audiences.
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We hope to see you March 9-12 in LA for the CUNA Marketing & Business Development Council’s Conference! Swing by our booth and say hi to the team, we’d love to reconnect and hear about your plans for 2022.
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Many financial institutions struggle with digital transformations - these five factors are essential for a success.
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One of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
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Marketers report being responsible for 44% of a company’s overall revenue (five years ago it was 10%), but only 53% felt confident they would meet their goals. And yet the marketing responsibility can’t stop. Here are four ways to focus marketing planning and budgeting for the upcoming year.
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The journey to a premium financial brand delivering world-class financial wellness and category-leading experiences is far from simple. It’s a story marked by courage, continuous innovation, and risk-taking to transform an organization, its culture, and market reputation - that’s worth learning from.
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I’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the last two months is that this year is profoundly different for planning. People need to be ready to adapt on so many levels.
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Strategic rebranding can drive big results across the board for financial institutions, with performance increases in acquisition and market share, with deepening relationships and service adoption, and with increased employee engagement. Download a free PDF package of three insights-packed case studies to learn how FIs have rebranded for growth.
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2021 is a critical year for dialing in and dialing up what makes your financial institution the best version of itself. Think about everything your team has been through over the past five quarters, all the adaptations and innovation, all the loss and frustrations. No doubt as we enter the next phases of recovery, we will find that some things will never be the same as they were before. But a strong brand will unify everybody in the organization, and also guide each person in their individual role within it.
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The Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
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In this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
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