See you at the CUNA Marketing Conference

We hope to see you March 9-12 in LA for the CUNA Marketing & Business Development Council’s Conference! Swing by our booth and say hi to the team, we’d love to reconnect and hear about your plans for 2022.

We will be running live demos of Strum Platform, as well as sharing stories of recent naming, branding, marketing and advertising successes from credit union partners all across the country.

This year, we are also proud to sponsor a session by Derek Barka, Chief Technology Officer of SilverTech on “Defining Marketing ROI - Proving the Value of All Your Strategies and Communication Mediums” - on Thursday, March 10th at 2:00pm.

Marketers often know how much money they want to spend, but where to use that budget to get the most impact is much trickier. Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI)?” Understanding how to measure marketing return on investment helps managers like you be more strategic, more accountable and more confident in showing the impact of your efforts. What KPIs you should show to your board to prove the value of your website, direct mail, newsletters, etc. How do you prove that you need a bigger budget for your department? This workshop is focused all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions.

See you there!