Strum signs two new agency of record clients
June 13, 2022, Strum Agency, a 30-year nationwide leader in financial branding and marketing, announced today it has signed two new clients as Agency of Record for digital and traditional media buying, advertising and creative campaign design.
Oak Ridge, Tennessee’s $1.3 billion Y-12 Federal Credit Union, and San Luis Obispo, California-based $1.2 billion SESLOC Federal Credit Union switched their agency service relationships to improve their competitive brand positioning, market reputation and overall growth ahead.
Y-12’s VP of Marketing and Sales Amber Price shared, “We did a national search and ultimately selected Strum for their expertise in building market share and relationships in an increasingly dynamic marketplace. It’s an opportunity to re-energize our brand and advertising with fresh ideas and smarter digital approaches to growth.”
Kelli Briggs, Chief Operations Officer of SESLOC noted, “digital marketing, advertising and the use of data is changing so fast, we needed an agency that specialized in financial services to help us improve the effectiveness of our marketing results. Strum has a great track record of results in creating differentiation and consumer acquisition with intelligent digital marketing. We’re excited to get underway!”
“We’ve helped our financial clients lead a branding revolution to grow and compete at the highest level in their markets,” said Karen McGaughey, Strum’s VP Client Services. “We are a passionate extension of our client’s own marketing team and we work to help them target, innovate, leverage data insights and tell compelling stories with rich media and relevant content that wins new clients and amplifies growth results.”
About Strum
Strum helps credit unions and community banks across the North America break through the clutter and increase growth, by creating bold and emotive brands, high impact strategies and digital marketing solutions that amp up results, engagement and ROI. For over 30 years, Strum has helped guide some of the largest and fastest-growing US and Canadian financial leaders in rebranding, naming, culture-building, data-driven growth strategies and targeted digital marketing and advertising to engage consumers while driving industry-leading performance.
Strum Platform™ is one of the financial industry’s fastest growing cloud-based data analytics marketing technologies. With intelligent PowerBI visualized dashboards, AI-powered lifestyle hyper-segmentation insights, and simple to use omni-channel marketing automation, Strum Platform improves and personalizes customer journeys, enhances digital onboarding, and speeds relationship profitability and retention.