Three Cultural Brand Traits That Will Help Your Business Be a Post-Recession Winner

In this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.

Webinar: Your Brand Never Mattered More - Culture, Purpose, Loyalty

3 steps to boosting performance, supercharging your culture, and investing in what consumers crave.

Strategy, Brand, CultureStrumSeptember 29, 2020Branding, Strategy, Advertising, Corona, Top

Why Branding is Critical to Success in Today's Shifting World

How well-prepared is your brand for today’s shifting world? Your brand actions today will determine if your brand leads or falls into irrelevancy ahead.

BrandStrumJune 19, 2020Brand, Branding, culture, values, brand shift, credit union, positioning, economic storm, consumer demands, personalizaiton, brand relevancy, Top

The Value of Values-Based Marketing

Most financial institutions have a set of core values documented somewhere in their organizational archives. But how do we make these a truly vital and integrated part of our brand? And, how should they influence the way we interact with our members and our communities?

Brand, StrategyCassie WoolhiserMay 20, 2020Values Based Marketing, Marketing, Credit Union, Bank, Financial Institution, Community, Cause marketing, Brand, ValuesComment

Why Social Media Influencers?

Social Media Influencers are currently on the rise and can be an influential tool to reach your Financial Institutions target audiences.

Digital, BrandGuest UserMay 15, 2020credit union, banks, social media, influencers, instagram, facebook, twitterComment

Advertising That Stands Out While Consumers Stay In

How smart brands are shifting their advertising and finding a new balance of brand voice and personality.

BrandBess PezziniApril 21, 2020Advertising, Branding, credit union brand strategy, Name brands, brand voice, brand personality, credit union, bank Comments

Three Proactive Steps to Tackle the Crisis and Build Your Brand (VIDEO WEBINAR)

Financial leaders are in triage mode . Operational decisions need to be made to react to constantly changing conditions. Consumers are hungry for clear answers and help.

Brand, StrategyStrumApril 2, 2020Covid, Branding, Strategy, Advertising, Corona

How to Tackle Credit Unions' Two Greatest Growth Challenges

How can a refreshed brand turn around performance for your credit union?

Brand, StrategyMark WeberNovember 18, 2019mark weber, financial services marketing, credit union branding, financial services branding, credit union brand strategy, credit union, growth, member base, revenue opportunities, member growth, members

What’s in a Credit Union name?

An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.

Brand, NamingRandy SchultzOctober 30, 2019credit union branding, financial services branding, credit union naming, credit union name development, credit union marketing, bank branding, bank marketing, Naming, Name Development, strategy, strum, Top

Form Vs. Function? Both!

Better creative, by design.

Strategy, BrandKory DavidsonAugust 19, 2019credit union marketing, bank marketing, brand strategy, kory davidson

What Financial Institutions Can Learn from Fast Food Chains about Social Media

When it comes to social media, out-of-the-box thinking is a must.

BrandJulie GrimmJuly 12, 2019credit union social media, credit union branding, credit union marketing, bank branding, bank marketing, bank social media

Strum's Charlotte Boutz-Connell to Speak at Social Media Conference for Credit Unions

CU Conferences’ annual Social Media Conference is June 20th-23rd in Charleston, South Carolina.

BrandStrumJune 3, 2019credit union marketing, credit union social media, financial services marketing, credit union branding, financial services branding

Mark Weber Shares Story Behind Strum Brand

Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.

News, BrandStrumApril 3, 2019financial services branding, financial services marketing, strum, mark weber, strum agency, cubroadcast, Top

Identity Crisis

Is your credit union’s name helping or hurting your future growth and success?

BrandMark WeberFebruary 18, 2019credit union naming, financial services branding, credit union marketing, credit union branding, bank branding, bank marketing

Power to: Hang your hat on your brand positioning

Can big, trillion-dollar national banks genuinely and authentically share stories of how they help make a difference in the world?

BrandLibby WilsonFebruary 16, 2019libby wilson, bank branding, bank marketing

The Art and Science of Brand Balance

Data-driven marketing should be balanced by impactful branded creative, made possible by including qualitative insights whenever possible.

BrandGuest UserJanuary 28, 2019bank branding, financial services marketing, credit union branding, credit union marketing, financial services branding, bank marketing, brand strategy, John Mathes

A 200-year-old brand attempts to break through its iconic male image.

Passion and purpose inspired Johnnie Walker, a scotch whiskey maker, to introduce “Jane Walker” to its product line—a symbol of its commitment to progress and gender equality. They further backed this talk with a promise to donate $1 to gender equality focused organizations.

BrandKaren McGaugheyJanuary 10, 2019financial services branding, financial services marketing, credit union marketing, credit union branding, bank branding, bank marketing, Karen McGaughey

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