Before you hit the "unsubscribe" button on email marketing, let’s take a closer look at why this classic tool is still a powerhouse.
Read More
Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
Read More
One thing all high functioning brands have in common regardless of industry or audience, is that their brand is NOT based on a set of design rules…
Read More
At the 2022 Financial Brand Forum, get a front row seat into the brand transformation journey of Premier America, a $3.5+ billion credit union.
Read MoreIn this half hour podcast episode, Ben and Lauren discuss the strategic importance for credit unions of understanding target audiences for growth, the positive impact of renaming and rebranding, and the importance of sharing data within the organization rather than keeping it siloed.
Read More
Strum’s own Karen McGaughey, Principal/VP Client Services, and Josh Streufert, Principal/Creative Director, along with Marci Francisco, CXO at Premier America CU, will be leading a How-To Strategy Session at the Financial Brand Forum in Las Vegas this November titled “Financial Brand Makeover: Keys to Strategic Brand Differentiation & Awareness.”
Read More
40% of CMO’s may change agency partners in 2021. Here are 5 reasons why Financial Institutions should consider an agency evaluation today.
Read More
Strum Agency announces it has signed two new clients as Agency of Record for digital and traditional media buying, advertising and creative campaign design: Tennessee’s $1.3 billion Y-12 Federal Credit Union and California-based $1.1 billion SESLOC Credit Union switched their agency service relationships to improve their competitive brand positioning, market reputation and overall growth.
Read More
We hope to see you in Chicago May 23-26 for the 2022 MAC Conference! The Strum team will be running live demos of Strum Platform, as well as sharing stories of recent naming, branding, marketing and advertising successes from credit union partners all across the country.
Read More
As we begin prepping 2023 plans and strategies, here are five strategic marketing shifts we see emerging or rising as priorities. These may be key to future growth, innovation, competitive brand distinction and enhanced performance.
Read More
Corporate brands can draw lessons from what works for politicians on the campaign trail - presenting an authentic and cohesive point of view that both stands out and appeals broadly enough to succeed.
Read More
As big brands made bold statements against Russia's invasion of Ukraine through hard hitting withdrawals and bans, the expectation that organizations will act on their values - even when it's expensive and inconvenient - is only becoming further cemented for consumers.
Read More
Credit unions have fallen behind banks for three straight years in the American Customer Satisfaction Index (ACSI) study. And neobanks are changing the landscape underfoot. The credit union of the future should be laser-focused on the individual, using data and technology to personalize the experience for every member.
Read More
Download the free case study to learn how one credit union went from negative growth to 200% new member growth in 2 years by creating a brand of purpose and appeal.
Read More
In this webinar, Randy and Lee discuss member and consumer expectations in 2022, and how perceptions of brand aligns with target growth audiences.
Read More
One of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
Read More
The journey to a premium financial brand delivering world-class financial wellness and category-leading experiences is far from simple. It’s a story marked by courage, continuous innovation, and risk-taking to transform an organization, its culture, and market reputation - that’s worth learning from.
Read More
I’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the last two months is that this year is profoundly different for planning. People need to be ready to adapt on so many levels.
Read More
Strategic rebranding can drive big results across the board for financial institutions, with performance increases in acquisition and market share, with deepening relationships and service adoption, and with increased employee engagement. Download a free PDF package of three insights-packed case studies to learn how FIs have rebranded for growth.
Read More
The Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
Read More