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Brand Joy: The Members First Credit Union Journey

Free Webinar
Thursday, February 13
10:00am Pacific

Bethany Dutcher
VP Marketing at Members First Credit Union

Charlotte Boutz-Connell
VP Client Solutions at Strum

In this free webinar, join as Bethany Dutcher shares Members First Credit Union’s recent rebranding journey, and how centering joy drove their success.

In less than one year, Members First’s new brand has already helped to drive:

  • Average age of new member down from 47 to 40

  • Products per individual up from 2.28 to 2.33

  • 3.2% increase in new accounts opened

  • 4.9% loan growth

Bethany and Charlotte will explore how brand and culture alignment were prioritized and achieved during the rebranding process. They will also share valuable insights and lessons that credit union leaders can apply when assessing and investing in their brand to enhance impact and performance.

See more of the Members First brand here.

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