Emboldened by Data

After renaming and rebranding with Strum, Embold Credit Union leaned into data insights and marketing automation through Strum Platform to take member relationship building to the next level.

The Embold name and brand was created to honor their Pacific Northwest heritage, and empowers members to boldly pursue their goals. Using Strum Platform, they extended this philosophy to create multi-email campaigns catering to new members’ unique personal needs.

The results were powerful. For example: whereas prior year HELOC emails would have generated 20-25 loans, the new hyper-targeted and personalized emails produced a 7X increase, with 162 loans and $35 million in new balances. What’s more, members who opened the HELOC campaign emails also opened 486 new deposit accounts (for $3.4 million) and 589 new loan accounts (over $12 million) during the same period.

Strum Platform’s daily automated data flow made it easy for Embold to measure email responses, product sales and conversions, pinpointing the impact of data-driven marketing.

See more of the Embold brand - and learn how Strum and Strum Platform can combine creative and data to transform your credit union.