Case Study: Turning 70 in Style

As their 70th anniversary inched closer, Frontwave knew it required something bold, fun, and fresh to connect with new members and revitalize their brand. Nestled along the southern California coast, serving mainly service members and their families, Frontwave embraced the use of data and authentic story-driven branding to identify and connect with their niche audience.

Highlighting the best of themselves and embracing the gritty, blue-collar work ethic of the membership proved to be the right move with an 11% increase in market share, and a 48% increase in loan portfolio growth.

Download this free case study to see how they did it.