Headquartered in Southeast Idaho, ISU Credit Union was quickly outgrowing its moniker. Download the case study to learn how the Lookout Credit Union name and brand is already driving growth results.
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While friendliness is certainly a virtue, it’s not enough. Not anymore. With evolving consumer expectations, and fierce competition coming from new directions, being friendly simply won’t cut it.
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Unfortunately for most FIs, gathering, organizing, enhancing and leveraging data into meaningful, simple ways to help improve lives remains as elusive. Here are the 5 keys to advancing smarter data analytics, relationship growth and sales performance in 2024.
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Join Mark Weber, CEO of Strum and Strum Platform, and Laurie Flanders, VP of Client Solutions for Strum Platform, in a robust discussion of how credit unions are reaching a new level of data-driven marketing success. They will share success stories of credit unions who have undergone the transitions necessary, focusing on growth and increased marketing performance.
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With a front row seat to watching Millennials struggle with student debt and stagnant wages, Gen Z is now reevaluating their relationship to money, and redefining what financial success and wellness will mean to them.
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Is your credit union’s brand in great shape and driving growth? Or are you feeling growing pains and cultural disconnection? If it’s time for an honest assessment of your credit union’s brand health, let’s talk.
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The Marketing Association of Credit Unions is headed to Nashville for the MAC Conference this year, and we can’t wait to see you there May 22-25. The Strum and Strum Platform teams will be posted up in booth #4. Come say hi!
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Organizations that strategically invest in growth through challenging times, rather than pulling back and hunkering down, tend to emerge on the other side in a winning position. With half of 2023 remaining, now is the time to ensure that all your systems are in high performance mode – from your brand system to your reporting system, and every piece of MarTech and internal process in between.
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The Strum and Strum Platform teams will be posted up in booth #614 - come say hi!
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The Strum and Strum Platform teams will be posted up in booth #245 - come say hi to Mark, Bee, Randy, and Lee!
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Video is a high value and underutilized tactic in financial services. Videos show – not just tell – your brand proposition. And 86% of consumers would like to see more video from brands. Here’s how FIs can do it well.
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Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
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One thing all high functioning brands have in common regardless of industry or audience, is that their brand is NOT based on a set of design rules…
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Before you call your 2023 marketing plan and budget allocation final, here are five common errors to avoid – and moves you can make now to maximize your time and spend next year.
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At the 2022 Financial Brand Forum, get a front row seat into the brand transformation journey of Premier America, a $3.5+ billion credit union.
Read MoreIn this half hour podcast episode, Ben and Lauren discuss the strategic importance for credit unions of understanding target audiences for growth, the positive impact of renaming and rebranding, and the importance of sharing data within the organization rather than keeping it siloed.
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Strum’s own Karen McGaughey, Principal/VP Client Services, and Josh Streufert, Principal/Creative Director, along with Marci Francisco, CXO at Premier America CU, will be leading a How-To Strategy Session at the Financial Brand Forum in Las Vegas this November titled “Financial Brand Makeover: Keys to Strategic Brand Differentiation & Awareness.”
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Jennifer D’Amico, the VP of Marketing at Commonwealth Central Credit Union and our own VP of Marketing, Randy Schultz, sat down with The CUInsight Experience Podcast host Randy Smith to talk about community and culture. This episode was recorded in front of a live audience at the 2022 MAC Conference in Chicago.
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When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens. While these are important metrics to track and optimize, they don't tell the whole story - at the risk of missing more significant opportunities to drive organizational performance.
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