Case Study: A Positive Lookout on Growth

Headquartered in Southeast Idaho, ISU Credit Union was quickly outgrowing its moniker. It needed to recalibrate its name and brand in a way that would honor its history with Idaho State University, as well as its strong connection with educators and first responders - and opening itself to growth for year to come.

In its first year as Lookout Credit Union, asset growth was over 10% and deposits grew over 11%. By the second year, the focus on loan growth also proved successful with an incredible 13.5% increase. It is also recognized as a top 20 best credit unions to work for nationally.

Find out their path to a strong future.