See you at MAC!
The Marketing Association of Credit Unions is headed to Nashville for the MAC Conference this year, and we can’t wait to see you there May 22-25!
The Strum and Strum Platform teams will be posted up in booth #4. Come say hi to Randy, Lee and Joshua - they will be talking branding, marketing, analytics, marketing automation, and ROI. And while you’re there, sit for a free caricature so you can look as cool as Randy ;)
Randy Schultz, VP Marketing Strum
Lee Allen, COO Strum Platform
Joshua Law, Sr. Account Manager
This year, Strum is sponsoring a special Breakout Session with keynote speaker and best-selling author Carla Johnson called “Building a Brand on Purpose” - you won’t want to miss it:
We’re all searching for that one characteristic that differentiates us from other brands in the marketplace. The unique positioning that helps us stand out from everyone else. But in our effort to one-up our competitors, we end up sounding more and more like them. The answer isn’t to compare ourselves to everyone else in order to find our place. Instead, it starts by looking within at the only thing we can truly own – our brand’s purpose.
In this fast-paced workshop, international speaker and best-selling author Carla Johnson will give you the tools to develop your brand’s unique purpose. She’ll share her 15 years of research and experience developing and infusing purpose statements for companies that range from Fortune 10 brands and newly minted startups. You’ll walk away knowing:
The difference between a brand purpose, mission, and vision
Why a brand purpose creates less price sensitivity and greater brand loyalty for your customers
A blueprint for creating your own company’s brand purpose
And of course we cannot wait to honor all the winners of the 2023 MAC Awards this year and celebrate the good work our industry friends are doing every day to make the credit union movement a vital part of healthy communities across the country!