Frontwave: Leading with Values

Frontwave leads with values and attitude.

Challenge:

Frontwave is a credit union focused on its members and its Oceanside community north of San Diego. There’s a shared set of values here: a commitment to hard work, a dedication to doing the right thing, a desire to leave things better than you found it.

Solution:

We lead with some of Frontwave’s most important brand values. The spots are quick and percussive — the editorial style is built around still photography and dynamic text-based motion graphics. The result is uniquely Frontwave, with a execution and vibe unlike most other financial institutions.

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Every door. Every opportunity. Every dollar.

Committed to community, and to doing what’s right.

It’s never just about the money.