Corda Credit Union: It Starts with Heart

It starts with heart.

New name and brand identity for one of Iowa’s oldest credit unions.

Challenge:

Iowa’s Linn Area Credit Union has served Cedar Rapids and Linn County since 1935. But as the credit union grew, they learned that the “Linn Area” name had become a barrier to growth. Long and confusing to potential members in new markets, the credit union’s name and identity needed to be refreshed.

Solution:

The credit union worked with Strum to develop a new brand strategy, name and completely new brand identity: Corda Credit Union. With a tagline, “It starts with heart”, the new branding reflects Corda’s love for members, and dedication to help them build a great financial life.

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When we were kids, we imagined castles and inventions, then built them, one block at a time.

Corda’s name introduction focused on first-impressions and new-name awareness.

With a goal of producing less printed material, the Corda invests in fewer, higher-impact pieces. This new-member Resource Guide gives a high-level overview of all the benefits and resources available from the credit union — all packaged in a brand-forward presentation.

As Corda began their 90th year, a special logo was introduced to help celebrate the milestone.

By supporting educators, Corda ties their values and history with their future.