It's True. 'Cause they're TruStone.
From dog birthdays to s’mores.
TruStone blends humor, values and some G-I-A-N-T rates in this series of spots.
Challenge:
Take a massive merger, add in a dash of Covid disruptions, and sprinkle in a core conversion for good measure — and you have a financial institution with a lot on its plate. With all that (mostly) behind them, TruStone Financial came to Strum to help them fire up their product advertising.
Solution:
Strum worked with TruStone to really focus the product offers. In a 15-second format, there’s not much time to dilly-dally. But that doesn’t mean there isn’t any time to build brand. Levity, humor, and corporate values (plus some giant motion graphics) come through strong in this playful series of spots. It’s true.