Frontwave. 70 years of attitude.

Giving an F since 1952.

Frontwave banks on attitude and humor to make turning 70 look cool.

Challenge:

Strum was tasked with creating a logo, swag, and a campaign to help Frontwave celebrate their 70th anniversary in a way that wasn't your typical stuffy anniversary message.

Solution:

Lead with Frontwave's signature attitude. Frontwave isn't the sentimental type, so we amped up the attitude and threw in a touch of humor where it felt right.

Never grow up.

Frontwave’s been making the I-can’t-believe-we-just-did-that stuff happen for 70 years.

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70 years of value.

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Backing dreams for 70 years.

Good stuff happens when Frontwave has your back.

Good deals and serious value never go out of style.

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