Expedition thinks forward.

Find your focus.

Expedition encourages members to ask “What’s next?”

Challenge:

United Educators Credit Union needed a new name that would broaden their membership while retaining their history as an education credit union. They came to Strum to find that new identity, and to connect with their audience with a powerful new brand and a rich a story discovery.

Solution:

The Expedition name and identify was formed to represent finding focus, learning along the way and achieving what you set out to do. The new brand brings clean, modern design that looks to the future, and blends it with a touch of roughness around the edges that honors the authentic spirit of Minnesota. An X motif draws attention to the individual and focuses on their story. 

The Expedition Credit Union Brand Film