Premier America: The Power of And
Every person and every path, Premier America sees them.
As pathfinders, Premier America recognizes the potential of every individual.
Challenge:
To expand their membership, Premier America needed a new brand that looks and sounds like all of the members of their community, not just their existing members. And to reflect their commitment to inclusivity.
Solution:
Strum developed a brand that celebrates the individual. One that sees members for who they really are and recognizes their potential. The theme of “AND” throughout is a connector, to not only bring people together, but ideas as well.
The Brand Film
