SESLOC CELEBRATES PEOPLE AND PLACE

A place for us all.

For SESLOC, building a community starts with people and place.

Challenge:

With a name and brand that looked felt, well… corporate, SESLOC needed a brand overhaul — a new, more youthful identity that would feel more personal and represented the pride and emotional connection that the people of San Luis Obispo and California’s Central Coast have for where they live.

Solution:

A brand that’s distinctively the Central Coast of California. The brand colors and graphic elements embrace the geography of the region, representing both the beauty of the area and the optimistic attitude of the community. A set of unique “stamps” help SESLOC define who they are and what they do.

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A place for the go-getters, the do-gooders and the kick-backers.

Play hard. Work harder.