Tucoemas walks the talk.

Earneverence? irrevnestness?

We don’t know what to call it either, but when Tucoemas blends earnestness and irreverence, they make an impact.

Challenge:

Tucoemas Federal Credit Union serves Tulare County, California. Deeply committed to values of giving back, the credit union focuses on financial solutions, as well as volunteer efforts, to serve every member of their community. They came to Strum for help articulating a brand that would tell their story of impact.

Solution:

Strum designed a brand that was heavy on messaging and light in tone. The copy becomes the focal point to address significant, systemic issues while being real and conversational. Because Tucoemas believes that delivering solutions to serious problems doesn’t have to be so serious.

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Do good.
Feel good.

“Tucoemas puts their money where there values are.”

Have a little fun with it.