Lookout Credit Union Treads Fearlessly

Make a difference. Serve those who need it. Look out for one another.

Community and purpose come together in the identity for Lookout Credit Union.

Challenge:

To grow and serve their community, ISU Credit Union needed to recalibrate their name and brand. They required an identity that would honor their history with Idaho State University, as well as their strong connection with educators and first-responders.

Solution:

A brand built around their values and passion for helping members thrive. Lookout is a guide, a beacon, someone their community can count on. The identity was inspired by their surroundings, grounded by nature and injected with energy — inspiring staff and members to Tread Fearlessly.

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The first steps on a new path.

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Strong yet approachable, simple yet distinctive. The Lookout brand tells a story of guidance and support while showing off their Northwest heritage.

You can’t beat the views.

or the people.

Or the dogs.

Brands thrive in the details.