Frontwave Spreads Kindness with Their Street Team

MEET THE GOODIE2CREW

GOOD PEOPLE DOING GOOD THINGS.

Challenge:

Frontwave Credit Union wanted to celebrate their community by executing various random acts of kindness throughout the area. They asked Strum to develop an easily recognizable sub-brand with a distinct look and name that would still proliferate the overall brand look and feel and voice.

Solution:

Since there’s no shortage of attitude in the Frontwave brand, we made sure to extend that into this sub-brand and almost make this street team feel like a cool band. Because they’re goodie two shoes, but in a really cool way.

ALWAYS DOING 2 MUCH

JUST A BUNCH OF DO-GOODERS

COURTESY OF THE CREW

We’ve been excited to see how Frontwave has embraced the Goodie2Crew branding and doing incredible things in their community.