Members First: Finding Happiness in the Moment

Finding Happiness in the moment.

Challenge:

Everything this credit union does is in pursuit of bettering and strengthening their communities. They are genuinely and deeply involved at a local level. So how do you make such a brand’s story relevant to a wider audience?

Solution:

Everything they do is also delivered with a sense of optimism and celebration. So Strum married what they do with how they do it: joy in purpose. That’s how we created an authentic reflection of the brand, delivered with a smile.

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Individual product communications reflect the brand attitude: find the happiness in the moment.

The brand system we developed maintains its light and optimistic feel everywhere from branch signage to digital touchpoints.

New products are delivered with a sense of playfulness.

The brand’s commitment to financial wellbeing shows up in its commitment to community.