Frames: A Life Stage Film

For the new. the now. And what’s next.

A story of life stages for OnPoint Community Credit Union.

Challenge:

OnPoint Community Credit Union is Oregon’s largest credit union. But even with more than 380,000 members across the state, some in the community remain unaware of OnPoint’s full spectrum of service. OnPoint asked Strum to help tell a story about life stages — and that whatever stage you find yourself, OnPoint is there to help.

Solution:

In this spot for broadcast TV, web video, and connected TV — along with spin-off content for social and branch facilities — interweaves a story of members at three different life stages. An innovative multi-frame approach allows for more dense storytelling as the viewers follow a young professional woman starting her first day of her new career, a young couple expecting their first child, and a more established family who is thinking about the future.