Expree Brings the Spirit

Personalized banking from people with personality.

This expressive new name and brand for this Kentucky CU celebrates personality, individuality, and just plain fun.

Challenge:

With a membership-limiting name like Kentucky Employees Credit Union, it was time for a change. KECU needed a wider-reaching name, and a brand that not only reflected their connection to the community, but their connection with each and every member.

Solution:

With a name like Expree, you have to be expressive. Strum created a logo and brand injected with humor and humanity. It’s the gift of a financial hype man wrapped in a bright, energetic package. Bold graphics and a casual, cheeky tone position Expree as a credit union where you’re sure to get Spirited Banking.