GRANITE STATE DARES YOU TO LIVE BOLDLY

LIKE THE PEOPLE OF NEW HAMPSHIRE, GRANITE STATE LIVES OUT LOUD

With a bold and colorful new look, Granite State demands to be noticed, no longer blending into a sea of local companies.

Challenge:

In a place like New Hampshire with immense state pride, without a clearly defined brand, Granite State Credit Union was struggling to stand out among many other local companies named Granite State.

Solution:

After deciding that it was important to keep its name and honor that hometown pride, Strum brought a bold and energetic spirit to the brand with a dynamic look and warm, confident voice that would make Granite State a disrupter in its market.