Apple Federal Credit Union: Imagine That

FRIENDLY associates, solving problems. Imagine that.

Challenge:

With a focus on serving families and solving problems, Apple Federal Credit Union turned to Strum for a set spots to help build brand awareness. At Apple, the associates are knowledgeable, the attitude is fun, and the solutions are real. How do they tell that story while laying groundwork for a broader campaign theme?

Solution:

Strum put the target audience at the center of the concept, opening with a meaningful solution to a member’s challenge. Kids overhear their parents, and imagine what it must be like at Apple. Great banking almost sounds like magic. Imagine that.

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“Wizards” 0:30 - Planning and advice take center stage.

“Totally, they’re wizards over there.”

“The folks at Apple are real problems solvers.”

“Homework” 0:30 - Apple solves problems… most problems.