OnPoint: Community & Authenticity Shine in Brand Films

When real people share their stories, the result isn’t a testimonial. It’s a connection that runs much deeper.

When we set out to help OnPoint tell their brand story in a rich media campaign that would feature real OnPoint members and unscripted dialog, we wanted to move beyond the traditional testimonial. So we let the subjects tell their stories about what's most important to them and how OnPoint plays a part in helping to make it happen.

The results are two short films with a powerful connection to community.