Here’s what you need to get started with your own Essential campaign.
Below are files and details for t-shirts, thank you wrappers, social media graphics and stickers. Just scroll down to find the right download link. More questions? Drop us a line in the form below.
Fonts
Helvetica Neue LT Std 85 Heavy
This typeface isn’t ours to give away. So an outlined version of all of the type is in the files below.
But the text is still editable, so if you’ve got Helvetica and want to make a change, knock yourself out.
Artwork
All the graphics here are vector, so resolution won’t be an issue.
This is usually a good time to make a, “what’s our vector, Victor” joke. But we’re not gonna do that.
Color
We’re only using two colors in these design files
PMS 7474; PMS Black 3
T-Shirt
It’s about them, not us. So no logos here.
The heart you see is placed over Tucoemas Federal Credit Union’s community. If the heart of California isn’t your community (and let’s face it, it probably isn’t), then add your own state, and position the heart where it fits best.
Thank you Wrapper
There are two important messages to consider in this campaign. 1) Something the essential worker will be happy to wear. 2) A thank you message so that the recipients know we’re grateful.
This t-shirt wrapper does the trick. And if a wrapper doesn’t work for you, a tag or note will work too. If you really want to put your logo on something, this is the place.
Social Frame
Use these frames to brand your social posts. The default type will work for just about everyone, but you can also customize the copy for specific people including your employees and members.
Add a personal story, and then don’t forget to tag the post as #essential.
Sticker
Everyone loves stickers. So we made some.
Stickers can be applied to: water bottles, laptops, Pee Chee folders, automobile bumpers, foreheads, etc. and more!
More States, just grab what you need
California is nice and all, but maybe you live in New Hampshire. No worries. You can find your state here in the campaign’s chunky paper-cut style. Just download this file, grab your state and update the campaign art as needed.
This file includes the 50 US states plus Guam, Puerto Rico and our Canadian friends to the north. (We didn’t forget about you, Saskatchewan.) Looking for something that’s not on this list? Drop us a line below and we’ll try our best to fast-track it for you.
*The states and provinces in this file are not to scale. You’re welcome Rhode Island.
Questions?
Got a burning question you’re trying to figure out? Drop us a note and we’ll do our best to help.