Organizations that strategically invest in growth through challenging times, rather than pulling back and hunkering down, tend to emerge on the other side in a winning position. With half of 2023 remaining, now is the time to ensure that all your systems are in high performance mode – from your brand system to your reporting system, and every piece of MarTech and internal process in between.
Read MoreThe Strum and Strum Platform teams will be posted up in booth #614 - come say hi!
Read MoreThe Strum and Strum Platform teams will be posted up in booth #245 - come say hi to Mark, Bee, Randy, and Lee!
Read MoreVideo is a high value and underutilized tactic in financial services. Videos show – not just tell – your brand proposition. And 86% of consumers would like to see more video from brands. Here’s how FIs can do it well.
Read MoreMergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
Read MoreOne thing all high functioning brands have in common regardless of industry or audience, is that their brand is NOT based on a set of design rules…
Read MoreBefore you call your 2023 marketing plan and budget allocation final, here are five common errors to avoid – and moves you can make now to maximize your time and spend next year.
Read MoreAt the 2022 Financial Brand Forum, get a front row seat into the brand transformation journey of Premier America, a $3.5+ billion credit union.
Read MoreIn this half hour podcast episode, Ben and Lauren discuss the strategic importance for credit unions of understanding target audiences for growth, the positive impact of renaming and rebranding, and the importance of sharing data within the organization rather than keeping it siloed.
Read MoreStrum’s own Karen McGaughey, Principal/VP Client Services, and Josh Streufert, Principal/Creative Director, along with Marci Francisco, CXO at Premier America CU, will be leading a How-To Strategy Session at the Financial Brand Forum in Las Vegas this November titled “Financial Brand Makeover: Keys to Strategic Brand Differentiation & Awareness.”
Read MoreJennifer D’Amico, the VP of Marketing at Commonwealth Central Credit Union and our own VP of Marketing, Randy Schultz, sat down with The CUInsight Experience Podcast host Randy Smith to talk about community and culture. This episode was recorded in front of a live audience at the 2022 MAC Conference in Chicago.
Read MoreWhen measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens. While these are important metrics to track and optimize, they don't tell the whole story - at the risk of missing more significant opportunities to drive organizational performance.
Read More40% of CMO’s may change agency partners in 2021. Here are 5 reasons why Financial Institutions should consider an agency evaluation today.
Read MoreStrum Agency announces it has signed two new clients as Agency of Record for digital and traditional media buying, advertising and creative campaign design: Tennessee’s $1.3 billion Y-12 Federal Credit Union and California-based $1.1 billion SESLOC Credit Union switched their agency service relationships to improve their competitive brand positioning, market reputation and overall growth.
Read MoreWe hope to see you in Chicago May 23-26 for the 2022 MAC Conference! The Strum team will be running live demos of Strum Platform, as well as sharing stories of recent naming, branding, marketing and advertising successes from credit union partners all across the country.
Read MoreAs we begin prepping 2023 plans and strategies, here are five strategic marketing shifts we see emerging or rising as priorities. These may be key to future growth, innovation, competitive brand distinction and enhanced performance.
Read MoreCorporate brands can draw lessons from what works for politicians on the campaign trail - presenting an authentic and cohesive point of view that both stands out and appeals broadly enough to succeed.
Read MoreAs big brands made bold statements against Russia's invasion of Ukraine through hard hitting withdrawals and bans, the expectation that organizations will act on their values - even when it's expensive and inconvenient - is only becoming further cemented for consumers.
Read MoreStrum is thrilled to celebrate with all the winners, and especially our 9 clients who won a combined 20 awards - including 5 as Category Best!
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