Credit unions have fallen behind banks for three straight years in the American Customer Satisfaction Index (ACSI) study. And neobanks are changing the landscape underfoot. The credit union of the future should be laser-focused on the individual, using data and technology to personalize the experience for every member.
Read MoreDownload the free case study to learn how one credit union went from negative growth to 200% new member growth in 2 years by creating a brand of purpose and appeal.
Read MoreIn this webinar, Randy and Lee discuss member and consumer expectations in 2022, and how perceptions of brand aligns with target growth audiences.
Read MoreWe hope to see you March 9-12 in LA for the CUNA Marketing & Business Development Council’s Conference! Swing by our booth and say hi to the team, we’d love to reconnect and hear about your plans for 2022.
Read MoreMany financial institutions struggle with digital transformations - these five factors are essential for a success.
Read MoreOne of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
Read MoreMarketers report being responsible for 44% of a company’s overall revenue (five years ago it was 10%), but only 53% felt confident they would meet their goals. And yet the marketing responsibility can’t stop. Here are four ways to focus marketing planning and budgeting for the upcoming year.
Read MoreThe journey to a premium financial brand delivering world-class financial wellness and category-leading experiences is far from simple. It’s a story marked by courage, continuous innovation, and risk-taking to transform an organization, its culture, and market reputation - that’s worth learning from.
Read MoreI’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the last two months is that this year is profoundly different for planning. People need to be ready to adapt on so many levels.
Read MoreStrategic rebranding can drive big results across the board for financial institutions, with performance increases in acquisition and market share, with deepening relationships and service adoption, and with increased employee engagement. Download a free PDF package of three insights-packed case studies to learn how FIs have rebranded for growth.
Read More2021 is a critical year for dialing in and dialing up what makes your financial institution the best version of itself. Think about everything your team has been through over the past five quarters, all the adaptations and innovation, all the loss and frustrations. No doubt as we enter the next phases of recovery, we will find that some things will never be the same as they were before. But a strong brand will unify everybody in the organization, and also guide each person in their individual role within it.
Read MoreThe Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
Read MoreIn this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
Read MoreStrum Platform empowers financial leaders with advanced cloud-based customer segmentation insights, visualized PowerBI™ dashboards and relationship building capabilities that automate and improve customer journeys to jump start needed sales and growth results.
Read More3 steps to boosting performance, supercharging your culture, and investing in what consumers crave.
Read MoreDownload the Free white paper to learn more about relationship profitability insights.
Read MoreDownload the Free white paper to learn more about how financial institutions are tackling this critical analytics priority, and what are the keys to success.
Read MoreDigital transformation initiatives promised massive advances through data analytics, but have proved a failure for over half of all financial institutions that embarked on this journey. What’s going wrong and how do you fix it?
Read MoreHow well-prepared is your brand for today’s shifting world? Your brand actions today will determine if your brand leads or falls into irrelevancy ahead.
Read MoreHow to leverage intelligent market, financial and customer data analytics to drive smarter branch decision making.
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